Participate in a UF Research Study for Older Adults (Earn a $10 Gift Card) » ElderCare of Alachua County

About:

Research recruitment flyer titled “Hertz Hues” from the University of Florida Department of Psychiatry. The study explores how the brain matches color to emotion. Eligibility requirements include having normal vision, no history of psychological disorders, no neurological conditions, and being between ages 65 and 75. Participants will receive a $10 gift card. The flyer includes a QR code labeled “Scan and Start” to access the study. Contact information is provided: hertzhues@psych.ufl.edu
or (352) 443-5542. The design features a colorful background with illustrations of emotions and a brain graphic in the center.

Help Support UF Research on Color and Emotion

Adults ages 65–75 are invited to participate in a University of Florida research study exploring how the brain connects color and emotion.

This online study is being conducted by a UF undergraduate student as part of an honors thesis and takes approximately 40–50 minutes to complete. Participants who complete the survey will receive a $10 Amazon gift card as a thank-you for their time.

During the study, participants will compare colors and emotions in images and complete brief evaluations related to emotional responses.

Eligibility includes:

Ages 65–75
Normal vision
No history of neurological disorders
No history of psychological disorders
Not currently pregnant

Please note that some images in the survey may be emotionally challenging for some individuals, and participants may exit the survey at any time.

Take the survey:
https://ufl.qualtrics.com/jfe/form/SV_72LytzLq8FEbHsq

Questions about the study?
Contact the research team at hertzhues@psych.ufl.edu or call (352) 443-5542.